Intelligence Artificielle
Internet & NTIC
PROPRIÉTÉ INTELLECTUELLE

2025 – Presentation of legal briefs co-directed by PCS Avocat

2025 – Presentation des memoires juridiques codiriges par PCS Avocat

Committed to teaching and training professionals, Mr. Chomiac de Sas has been teaching courses and seminars in disciplines combining law and new technologies for over ten years at various universities, higher education institutions, and law schools.

Find all our presentations in our dedicated section.

Double Degree in Law and International Business

For several years, the Catholic University of Lille has partnered with IESEG, offering students a dual degree in International Business and Law. This program aims to provide students with a solid foundation in management and law, combining legal expertise with an understanding of strategic business challenges in an international environment.

Within this framework, Ms. Chomiac de Sas participates in the supervision of Master 2 theses on topics related to the financial aspects of new technologies: digitization, cybersecurity, intellectual property, advertising, sports and esports, communication, online broadcasting, etc.

Business and Digital Law – Dissertations 2025

In 2025, we had the opportunity to support several students in developing their Master’s theses on fascinating topics related to digital law:

  • “The Streaming Revolution: Adaptation Strategies for Traditional Media”
  • “The Impact of the June 2023 Influencer Law”
  • “AI in the Music Industry: Between Innovation, Copyright, and Valuation”
  • “The Repression of Counterfeiting in the Luxury Sector”

We congratulate the students who successfully completed these complex projects within the constraints and limitations of their Master’s degree programs.

The streaming revolution: Adaptation strategy for traditional media

The jury’s favorite was this fascinating topic, which contrasts the influence and experience of traditional media outlets such as TF1, Canal+, and M6 with the new online mass media and their massive audiences: Twitch, YouTube, Netflix, etc.

The shift in the consumption of traditional audiovisual media has occurred through the concept of video-on-demand (VOD) services, encouraged or compelled by evolving consumer behavior.

The legal framework governing this evolution of practices has been a slow process, combining national and EU regulations and grappling with the historical tension between the regulations governing audiovisual communication and those governing online public communication.

It now seems that far from a replacement or a monopoly for the provision of audiovisual content, all the historical and recent players seem to be turning towards a hybrid model.

Présentation des activités de PCS Avocat, avocat spécialisé en droit des influenceurs et plateformes de streaming tel que Twitch

The impact of the Influencers Law of June 2023

Perhaps too long neglected by audiovisual and advertising content regulators, commercial and marketing influencer activities have largely capitalized on the power and functionalities offered by social media, shifting a portion of the advertising industry towards these new personalities/models/promoters/producers/actors/artists.

The abuses and excesses gradually observed in the impressive growth of influencer marketing have finally attracted the attention of regulatory authorities: ARPP, DGCCRF, and other entities. In this context, Law No. 2023-451 of June 9, 2023, aimed at regulating commercial influence and combating influencer abuses on social media, deserves particular attention: is it a compilation of pre-existing provisions governing communication acting as an institutional response, advertising, and its regulations, or is it a comprehensive piece of legal thought resolving major challenges related to influencer activity?

“Behind the appearance of strengthened regulation, some see it more as a political response than a genuine legal advance. The fact that it relies heavily on existing provisions raises questions about its practical effectiveness and the reality of the changes it introduces.”

Intellectual property, confronted with technological tools that can limit or circumvent authors’ protection, is entering a new chapter with the emergence and widespread adoption of generative artificial intelligence (GAI) models.

Issues affecting the protection of industry stakeholders—performing artists, singers, composers, collective management organizations, etc.—are complicated by a still limited mastery of existing AI tools.

Moreover, and in summary, these new technological tools and their impact on the artistic sector have been the subject of past legal analyses designed to guide professionals toward solutions: the training of AI tools, the intellectual property rights of music and associated artists, the obligations of providers/users, and national, EU, and international regulations.   

PCS Avocat Intelligence artificielle

“Crackdown on counterfeiting in the luxury sector”

A prime target for counterfeiters, the luxury sector is forced to continually adapt to new practices and methods used to lure its clientele into the market with counterfeit products.

The protection of brands, products, and services in this sector relies on a multitude of sources and legal bases that extend beyond the strict framework of intellectual property. This protection is naturally complemented by the penalties incurred under both civil and criminal law.

In a context marked by the increasing digitalization of services, particularly regarding intermediation between buyers and sellers, the question of the responsibility of online sales platforms and their necessary or desired involvement in the fight against counterfeiting re-emerges from a specific and interesting perspective.

While luxury players naturally seek greater involvement from communication companies, the latter, on the contrary, wish to limit their obligations to control offers and services in order not to fall into the status of co-perpetrator of the offences.

Écrit par :

Publié le : 21/11/2025

PX Chomiac de Sas