On July 6, 2023, Ms. Chomiac de Sas spoke at the Association of Communication Consulting Agencies as part of their legal morning session.
Addressing legal issues related to agencies’ use of artificial intelligence tools, the presentation fostered a rich exchange on the legal challenges faced by professionals, and included an overview of the intellectual property issues surrounding works generated by ChatGPT, Midjourney, and other modern conversational content-generating tools.
Law, Intellectual Property & Artificial Intelligence
The session also presented the first legal cases in this area, raising questions about related rights and the rights of third parties whose works were used to train the machines.
The intellectual property of works, the ownership of rights, the contractual framework for their use in the relationship with advertisers are all issues that professionals must anticipate in the transition of practices and the increasing use of these new types of tools.
